Email Marketing Specialist

Email Marketing:
– Audience Segmentation:
– Segment customers based on install date, extension type, usage level, business size, and industry.
– Create targeted email lists to ensure relevant communication.

– Campaign Planning & Execution:
– Develop and implement a comprehensive email marketing strategy focused on converting existing Zoho extension users into service clients.
– Plan and execute a series of personalized email campaigns, including welcome emails, educational content, service highlights, exclusive offers, and follow-up communications.
– Use Zoho Campaigns or similar tools to automate email sequences and optimize campaign delivery.

– Content Creation:
– Write compelling and personalized email content that resonates with different customer segments.
– Craft engaging subject lines, email copy, and CTAs to maximize open rates, click-through rates, and conversions.
– Collaborate with the design team to ensure email templates are visually appealing and consistent with our brand identity.

– Testing & Optimization:
– Conduct A/B testing on subject lines, content, and sending times to optimize email performance.
– Analyze campaign data to identify trends, insights, and areas for improvement.
– Continuously refine email marketing strategies based on performance metrics and customer feedback.

– Monitoring & Reporting:
– Track key email marketing metrics, including open rates, click-through rates, conversion rates, and ROI.
– Provide regular reports to the marketing team with actionable insights for future campaigns.

– Customer Engagement & Follow-Up:
– Develop follow-up strategies for customers who do not engage with initial emails.
– Conduct surveys and gather feedback to better understand customer needs and refine messaging.

– Ongoing Value Delivery:
– Manage a monthly newsletter featuring industry insights, updates on extensions, and information about our Zoho services.
– Organize and promote webinars or workshops to educate customers on optimizing their Zoho setup.

Lead Generation:
– LinkedIn Outreach:
– Develop and implement a LinkedIn lead generation strategy to connect with potential clients, particularly those in target industries.
– Use LinkedIn Sales Navigator or similar tools to identify and reach out to decision-makers.
– Engage with prospects through personalized messages, content sharing, and networking activities.

– Social Media Marketing:
– Utilize social media platforms (e.g., Twitter, Facebook, Instagram) to create brand awareness and generate leads.
– Create and post engaging content that drives traffic to landing pages and lead magnets.
– Monitor social media channels for potential leads and engage with prospects.

– Content Marketing & SEO:
– Collaborate with the content team to produce SEO-optimized blog posts, whitepapers, and case studies that attract and convert leads.
– Promote content through email campaigns and social media to drive lead generation.

– Webinars & Events:
– Plan and execute webinars, virtual events, and workshops to showcase the value of our services.
– Generate leads by promoting these events through email, social media, and partnerships with industry organizations.

– Lead Nurturing & Conversion:
– Develop a lead nurturing strategy to move prospects through the sales funnel, from initial contact to conversion.
– Use CRM tools to track and manage leads, ensuring timely follow-up and engagement.
– Collaborate with the sales team to ensure seamless handoff of qualified leads