SEO & Digital Marketing Expert

.

Job Description

Zenith Innovations, a dynamic software company based in Islamabad, Pakistan, is seeking a talented SEO Expert to join our team. As an SEO Expert, you will play a crucial role in driving organic traffic to our websites and optimizing our online presence for maximum visibility and performance. This is an exciting opportunity to leverage your expertise in search engine optimization to enhance our digital marketing efforts and contribute to the success of our innovative projects.

Responsibilities

  1. Develop and execute comprehensive SEO and digital marketing strategies to increase website traffic, engagement, and conversions.

  2. Conduct keyword and audience research to identify high-performing opportunities across organic, paid, and social channels.

  3. Optimize website content, meta tags, landing pages, and digital assets for both search engines and user experience.

  4. Plan, execute, and manage digital ad campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and leads.

  5. Implement technical SEO best practices, including website structure optimization, schema markup, and XML sitemap management.

  6. Monitor and analyze website and campaign performance using analytics tools to track KPIs and uncover growth opportunities.

  7. Collaborate with content creators, designers, and developers to align SEO and digital marketing strategies with business goals.

  8. Develop and manage email marketing campaigns and ensure consistent brand messaging across all digital platforms.

  9. Stay updated on SEO, SEM, and digital marketing trends, algorithm changes, and emerging tools to continuously refine strategies.

  10. Generate regular reports on both SEO and digital marketing performance, highlighting insights, results, and recommendations.

  11. Work closely with marketing and web development teams to ensure alignment between organic and paid media efforts.

Requirements

  1. Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or a related field.

  2. Proven experience as an SEO Specialist, SEO Analyst, or Digital Marketing Specialist, with a strong track record of improving organic search and online visibility.

  3. In-depth knowledge of SEO and digital marketing best practices, including on-page/off-page optimization, content marketing, and paid media strategies.

  4. Proficiency in SEO and digital marketing tools such as SEMrush, Moz, Ahrefs, Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.

  5. Experience managing multichannel marketing campaigns (email, social media, and PPC) and measuring their effectiveness.

  6. Strong understanding of HTML, CSS, and JavaScript as they relate to SEO and website performance.

  7. Excellent analytical skills and attention to detail, with the ability to interpret data, measure ROI, and make data-driven marketing decisions.

  8. Solid understanding of content strategy, keyword targeting, and conversion rate optimization (CRO).

  9. Effective communication and collaboration skills, with the ability to work cross-functionally and communicate SEO and digital marketing concepts to non-technical stakeholders.

  10. Proactive attitude and ability to thrive in a fast-paced, dynamic marketing environment.

Experience Rrequired

1-3 Years

Location

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