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Develop and execute comprehensive SEO and digital marketing strategies to increase website traffic, engagement, and conversions.
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Conduct keyword and audience research to identify high-performing opportunities across organic, paid, and social channels.
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Optimize website content, meta tags, landing pages, and digital assets for both search engines and user experience.
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Plan, execute, and manage digital ad campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and leads.
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Implement technical SEO best practices, including website structure optimization, schema markup, and XML sitemap management.
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Monitor and analyze website and campaign performance using analytics tools to track KPIs and uncover growth opportunities.
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Collaborate with content creators, designers, and developers to align SEO and digital marketing strategies with business goals.
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Develop and manage email marketing campaigns and ensure consistent brand messaging across all digital platforms.
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Stay updated on SEO, SEM, and digital marketing trends, algorithm changes, and emerging tools to continuously refine strategies.
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Generate regular reports on both SEO and digital marketing performance, highlighting insights, results, and recommendations.
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Work closely with marketing and web development teams to ensure alignment between organic and paid media efforts.