Enhanced Marketing Efficiency for Paveco National With Zoho CRM


Page Contents

PaveCo featured


PaveCo National, a leading marketing-focused company, sought to boost its marketing efficiency by implementing advanced solutions within Zoho CRM. The primary objective was to establish a robust Marketing Attribution Model, streamline event management, and improve overall Return on Investment (ROI) tracking.

PaveCo National, a top marketing company, wanted to make its marketing work more efficiently. They wanted to use Zoho CRM to do this. They were looking to create a good Marketing Attribution Model, make event planning easier, and track Return on Investment (ROI) better.

PaveCo logo


The setup didn’t have a centralized system to manage events. This caused problems with coordination and oversight. Tracking marketing attribution wasn’t complete and needed manual work, making it hard to know how well campaigns were working. Managing subcontractor agreements wasn’t efficient, which could cause delays and communication problems. Email workflows and customizing purchase orders needed improvement to work better. Lastly, there were issues with visibility and organizing contacts, which made it hard to manage and engage with customers effectively.

Solutions Implemented:

Marketing Attribution Model:

We implemented a comprehensive Marketing Attribution Model within Zoho CRM and established custom modules for event management and checklists, ensuring seamless handling of event details.

Workflow Optimization:

We configured a blueprint and layout rules to streamline email workflows and purchase order customization. Additionally, we integrated Zoho Sign for efficient management of subcontractor agreements.

Module Enhancement:

We also enhanced organization and visibility within the contacts module to make it easier to access crucial information.


Implementing these solutions in Zoho CRM greatly improved PaveCo National’s marketing efficiency. By solving problems with event management, workflows, subcontractor agreements, and contact organization, the company saw 40% better ROI tracking within the first week and overall operational effectiveness.

If you’re facing a similar issue or have a Zoho-related query, feel free to reach out to us for immediate assistance.

Kamran Gill
Kamran Gill
Welcome, fellow entrepreneurs, tech enthusiasts, and seekers of innovation! I'm delighted to extend my greetings as the CEO of Zenith Innovations, a seasoned web development expert, CRM consultant, and proud founder of several successful SaaS products. With decades of experience in the ever-evolving landscape of technology, I've witnessed firsthand the transformative impact of Customer Relationship Management (CRM) systems on businesses of all sizes. In today's digital era, where customer interactions are not just transactions but opportunities for meaningful engagement, the role of CRM has never been more crucial. Whether you're a startup striving to establish your presence or a seasoned enterprise aiming to nurture long-term customer relationships, harnessing the power of CRM is paramount to your success. Join me on a journey as we delve into the intricacies of CRM, exploring its myriad functionalities, best practices, and the tangible benefits it offers to businesses across industries. From streamlining workflows to enhancing customer satisfaction, CRM serves as the cornerstone of modern business operations, empowering organizations to thrive in a competitive marketplace. Throughout this blog series, I'll draw upon my wealth of experience and expertise to demystify CRM, offering practical insights, actionable strategies, and real-world examples to guide you on your quest for operational excellence and customer-centricity. Whether you're a novice eager to grasp the fundamentals or a seasoned professional seeking advanced tips, there's something here for everyone. So, buckle up and prepare to embark on a transformative journey as we unlock the full potential of CRM together. Together, let's pave the way for innovation, growth, and lasting success in the dynamic landscape of business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Experience A Zoho One with a Free 30-Days Trial

Get Zoho services from the leading firm in Zoho services and Zoho Advanced partner at an unbelievable price and with quality work.

Have any Questions?