The new marketing automation systems from HubSpot and Marketo are boosting sales, as employees spend far less time manually updating information to be posted online, and apps automatically update visitors’ orders for restaurants, coffee shops, and other merchants. HubSpot estimates that companies can save approximately 6.8 hours per month just by managing the information they’re posting online and on apps, and even more with improved marketing automation. It can be challenging to manage leads when your company is expanding and more people are visiting your web platforms. However, maintaining contact with consumers and attending to their demands is crucial for the development of your company.
How it helps in business?
No matter the size of their business, marketing automation is a must for all marketers, regardless of whether they market goods or services. Those who overlook marketing automation are missing out on effective tools.
Forty percent of B2C businesses intend to utilize this technology, while 56% of businesses now utilize some form of marketing automation. You can enhance client satisfaction and lessen the strain on your resources with the aid of automated marketing, which is particularly beneficial for small businesses, saving them a considerable amount of time and money.
However, with so many platforms, connections, and services to choose from, marketing automation can be confusing. How can you know what is most effective for your company?
Not to worry, you’re not alone. We have created an ultimate guide for you below, so let’s get started.
Marketing Automation
In this guide, we will share with you:
- Facts that attract you to use Marketing automation.
- Some real-life examples of marketing automation.
- How to launch a marketing automation campaign?
- Know-how of this tool.
- Create a marketing strategy.
- Create and divide up your lead pool.
- Send marketing campaigns.
- When should you spend money on marketing automation?
1. Facts that attract you to use Marketing automation:
Save time and money
The major advantage of marketing automation is that it can save time and money by automating routine processes like sending emails or posting on social media, which can lower marketing expenses.
EXAMPLE:
By automating its student communication, for instance, was able to save 28 employee salaries and $100,000 annually.
Increased sales
Sales can be increased by marketing automation since it enables businesses to expand their marketing initiatives across several touchpoints, campaigns, and channels at the appropriate moment.
‘‘See how generated an extra $50K in revenue and 7.973 leads with a convert Fow overlay”
The addition of exit-intent automation helped this sports nutritionist produce $50,000 in eight weeks.
Higher lead conversion
58% of B2B businesses don’t follow up on sales leads, according to Drift. By automating the first and subsequent contacts with prospects and customers, marketers may enhance sales funnels and boost revenue.
Improved engagement or customer service
By addressing numerous consumer requests or difficulties in real time, automation enhances customer service. Common inquiries like “What is the status of my order?” can have automatic answers made. or “How do I use Ahrefs’ Content Explorer?”
Better analysis and reporting
Automation can give marketing teams access to data, information, or insights that are easier to comprehend.
For instance, Ahrefs’ Rank Tracker, which incorporates data with this Google Data Studio report, allows you to keep tabs on both your rank and that of your rivals.
2. Some real-life examples of marketing automation
Drip campaigns
A drip campaign is a series of emails that are sent out automatically and gradually and that educate prospects about a problem or solution.
Here is an illustration: it developed a drip campaign to entice customers to buy his book. Enns consults with marketing agencies on pricing methods.
3. How to launch a marketing automation campaign?
Marketing automation was once thought to be difficult to comprehend and set up, but because of tools like our own Zoho Marketing Automation, everything has changed. Businesses of any size may effortlessly automate their marketing thanks to the ease of use of these technologies and the combination of an action plan.
Here are some simple ways to begin using marketing automation:
Create a marketing strategy:
Setting objectives gives your marketing strategies a clear course. Although it is a good idea to establish some goals, they are unlikely to produce the desired results because they are too general.
Example:
Such goals include “Building brand engagement” and “Increasing thought leadership.”
Create and divide up your lead pool:
Maraction automation’s ability to produce quality leads is one of its key advantages. This implies that you will only collect leads who express interest in your company by joining your email list, interacting with you on social media, attending your webinars, and other actions. Lead generation is far more effective when several advertising sources are used to direct users to your increasing page.
With these high-quality leads in hand, you can divide them into groups based on shared traits, requirements, or interests, as well as shared patterns of purchasing. Because segmentation enables you to identify the needs of your leads and engage them deeper, everything from campaign open rates to customer happiness increases. To make your nurturing process simple and effective, you can create subgroups like “Website visitors ” or “Leads who browsed pricing page.”
Marketing campaigns:
The foundation of your lead nurturing strategy is sending tailored marketing communications to your leads at the appropriate time and through the appropriate channel. The best feature of marketing automation is that you can create automated workflows or schedule articles while also customizing content for your leads based on their needs. Be present wherever your audience is through email, SMS, social media, push notifications, and ad campaigns. Of course, personalization is a must.
4. Top Platforms for Marketing Automation:
When it comes to marketing automation solutions, you have a lot of alternatives. Knowing your target audience and main objective is crucial. Before making a decision, it is important to take into account additional aspects including cost, resources, and software integrations.
The list of marketing automation platforms that follows is exhaustive. Your sales and marketing teams will adore what these products have to offer.
5. Tools for Small Businesses to Automate Marketing
- Automate and manage your marketing initiatives using Marketo.
- Manage contacts and purchases easily with Drip
- Create new leads and manage existing leads with HubSpot.
- Automate your marketing and take control of your sales with Pardot.
- Track, manage, and improve customer connections with AgileCRM
- Use Mailchimp to stay in touch with your leads and customers.
- Manage your social media marketing with Hootsuite.
HubSpot:
HubSpot maintains a blog on the most recent advances in the field as the top authority in digital marketing software and a dependable voice in marketing automation. A single peek at HubSpot’s website will demonstrate why they are a marketing powerhouse.
